Just enough, done well. OURSE’s custom web development focuses on useful value, not gratuitous complexity. We start from your goals, existing setup, and constraints, then choose a clean architecture: smooth front-end, robust back-end, explicit APIs, and a clear data model. When a redesign is needed, we sequence it to avoid a big bang; when a targeted addition is sufficient, we build a web app around what already works. We integrate a CMS or payment system if it’s a lever — not by default. Quality is non-negotiable. We implement minimal but reliable CI/CD, unit/visual/E2E tests, clear monitoring, and actionable alerts. We target strong Core Web Vitals and design for sustainable web performance from the start: responsive media, asset budgets, compression, lazy-loading, caching, progressive loading. Accessibility is integrated into the cycle (semantic structure, focus, alternatives, contrast) and consolidated via the Design System to avoid regressions. We work hand-in-hand with Design: UX Design (journeys, wireframes, UI mockups), prototype-testing to reduce uncertainty, and Design System to accelerate delivery. With consulting, we align with strategic framing (prioritisation, trade-offs, roadmap) and integrate the rhythm into product governance (roles, rituals, decisions). Integrations are handled seriously: versioned API contracts, fault tolerance, timeouts, rate limiting. When connecting your tools (ERP/CRM, DAM, analytics), we rely on API automation: webhooks, light transformations, sober orchestration, monitoring, and runbooks. If products interact with assistants/agents, we prioritise clean exposure via MCP (Model Context Protocol) for robust, maintainable integration. AI integration is never a gimmick: framed by value and usage, industrialised if relevant.